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Jenny G. Olson
Welcome to my webpage! I am an Assistant Professor of Marketing at Indiana University's Kelley School of Business. My primary research interest is consumer behavior, with an emphasis on social influence and interpersonal contexts. For example, I examine the interplay between financial decision making and relationship formation and quality. I am also interested in marketplace morality and, in particular, the inferences we draw from others' consumption choices. Lastly, I have research looking at the role of technology in influencing consumers' sense of security, privacy, and human-to-human relationships. |
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