Jenny G. Olson
Welcome to my webpage! I am an Assistant Professor of Marketing at Indiana University's Kelley School of Business.
My primary research interest is consumer behavior, with an emphasis on social influence and interpersonal contexts. For example, I examine the interplay between financial decision-making and relationship formation and quality. I am also interested in marketplace morality and, in particular, the inferences we draw from others' consumption choices. Lastly, I have research looking at the role of technology in influencing consumers' sense of security, privacy, and human-to-human relationships.