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Jenny G. Olson
Welcome to my webpage! I am an Assistant Professor of Marketing at Indiana University's Kelley School of Business. My research centers on consumer behavior within interpersonal contexts, focusing on how people perceive and influence one another in the marketplace. I specialize in two intersecting areas: (1) consumer financial decision making and (2) social cognition and inferential processes. Specifically, I study how people evaluate others’ consumption decisions, how these observations influence their own behavior, and how dyads navigate joint decisions. My research offers actionable insights that can help consumers manage their finances more effectively, guide firms in designing better financial products/services, and inform policymakers seeking to enhance consumer well-being. |
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