Jenny G. Olson
Welcome to my webpage! I am an Assistant Professor of Marketing at Indiana University's Kelley School of Business.
My research focuses on consumer behavior within interpersonal contexts, with specific interests in (1) consumer financial decision making and (2) social cognition and inferential processes. For example, I examine the interplay between money and couples' relationship formation and quality (e.g., how partners' bank account structure, financial infidelity, and conversations about money affect relationship and financial well-being). I am also interested in how consumers draw inferences (e.g., self-control, moral character, competence) from others' consumption choices. The overarching goal of my work is to understand the reciprocal influence between our own and others’ judgments and consumption decisions.